Loyalty

Does it still have meaning?  We are loyal to friends, families, teams, hometowns and more but are we still loyal to companies? If so why  or why not? It has been said that baby  boomers were loyal, they worked their way up no matter what. Was that a good work ethic?...

Do your actions and behavior reflect your values?

Part of a good marketing plan describes company values along with branding.  Do you walk your talk? Do your behaviors support your values or are they lip service to the current fads and trends? Why is this important? It affects the bottom line. Think about products...

How to Start the Year Right Without Resolutions

We’ve all made resolutions for ourselves and our businesses.  We often forget that a dream without a plan is merely a wish. How disappointed were we when our lofty ideas never came to fruition? That’s why Resolutions don’t work, there is no plan and...

Negativity rules! How distorted is what you see?

It has been proven over and over that we create our truths based on our perceptions and biases. We look at things and make judgements. From these conclusions we adopt beliefs and then select appropriate strategies. The danger is however, the stronger we hold onto our...

Fixing Customer Service

“. High-quality customer service is essential to a growing or establishing a  company’s bottom line—a Virtuous Circle that drives profits and allows companies to compete against rivals with more funding and resources in their pocket. 1. How do you want people to...