by Harriet Cohen | Oct 2, 2019 | branding, business tools, change, customers, Harriet Cohen, innovation, marketing
I was recently listening to NPR discussing innovation and they used Apple as an example. They compared the first iPhone with the iPhone 11. When Steve Jobs introduced it in 2007 he described it as a combination of an iPod, communication, and the internet. ...
by Harriet Cohen | Jul 30, 2019 | customers, EQ, feedback/evaluations, Harriet Cohen, networking, recognition, social responsibility
If you have kids you may have heard the term ghosting.It’s what people do when they don’t want to respond for what ever reason. They disappear just like a ghost. Sadly my clients and I are seeing this personally with vendors, colleagues, and prospects. ...
by Harriet Cohen | Apr 16, 2019 | branding, customers, Harriet Cohen
I had a very interesting experience. the other day I am registered with the state of California as a Small Business Enterprise (SBE) through DGS Dept of General Services. I have to renew my certification every 2 years and of course I couldn’t remember my ID...
by Harriet Cohen | Mar 29, 2019 | branding, customers, Harriet Cohen
A few years ago I read an article by Dan Pallotta a pioneering social entrepreneur, the founder of Pallotta TeamWorks, and president of Advertising for Humanity and the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential. Working with my...
by Harriet Cohen | Feb 6, 2019 | branding, customers, Harriet Cohen
I bumped into a colleague the other day and as we were talking she asked me if I had another business? When I looked surprised, we realized she wasn’t clear on the name of my company or all the services I offer. Do all of your customers know all you do? Could your...
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