by Harriet Cohen | Jun 21, 2026 | branding, business tools, marketing
When most people think about branding, they think about logos, websites, taglines, colors, and marketing campaigns. They’re wrong. Your brand is not what you say it is. Your brand is what customers experience when they interact with your company. Think about...
by Harriet Cohen | Nov 23, 2025 | branding, customers, innovation, Inspiration, self actualization
Just as people are remembered for how they treated others, businesses are remembered for how they treated their customers. A founder’s true legacy lives in how leadership continues—or abandons—that philosophy as the company evolves. Before describing the legacies of...
by Harriet Cohen | Aug 20, 2023 | accountability, branding, customers, feedback/evaluations, marketing, Social Meidia
Quality control isn’t just about catching manufacturing defects or errors; it’s a powerful force that shapes a company’s identity, resonates through its culture, influences customer loyalty, and even affects the talent it attracts. It impacts...
by Harriet Cohen | Jul 18, 2023 | branding, business tools, innovation, marketing
AI, Artificial Intelligence, can be a game-changer when it comes to marketing. It’s like having a super-smart assistant who knows a ton about your customers and can help you make better decisions. AI can analyze huge amounts of data in a blink of an eye. This...
by Harriet Cohen | Jan 25, 2022 | accountability, bias, branding, change, customers, EQ, feedback/evaluations, Harriet Cohen, Leadership, New work conditions, Professional development, recognition, social responsibility
Part of a good marketing plan describes company values along with branding. Do you walk your talk? Do your behaviors support your values or are they lip service to the current fads and trends? Why is this important? It affects the bottom line. Think about products...
by Harriet Cohen | Jan 25, 2022 | accountability, branding, business tools, change, competition, customers, feedback/evaluations, future planning, Goals, Harriet Cohen, innovation, Inspiration, Leadership, marketing, networking, New work conditions, Professional development, self actualization, strategic planning
We’ve all made resolutions for ourselves and our businesses. We often forget that a dream without a plan is merely a wish. How disappointed were we when our lofty ideas never came to fruition? That’s why Resolutions don’t work, there is no plan and...
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