by Harriet Cohen | Jun 21, 2026 | branding, business tools, marketing
When most people think about branding, they think about logos, websites, taglines, colors, and marketing campaigns. They’re wrong. Your brand is not what you say it is. Your brand is what customers experience when they interact with your company. Think about...
by Harriet Cohen | Jun 23, 2025 | customers, innovation, Inspiration, marketing, strategic planning
If you’re wondering why it feels harder to bring in new business lately, you’re not alone. Whether you run a small business, lead a team, or manage a division, growth can stall — even when you’re doing a lot of things right. Here’s the good news: the reasons you’re...
by Harriet Cohen | Jun 23, 2025 | entrepreneur, Inspiration, marketing
Remember as a teenager the crushes you had on the unobtainable? Now remember when you started your company and you had your first customer. Wow how exciting. Did they stay? Were they a good customer? Were they willing to pay? Did they see value in what you offered?...
by Harriet Cohen | Mar 18, 2025 | change, innovation, marketing
Blogging is one way to share ideas, build an audience, and grow a business. But let’s be real, sometimes writing can feel overwhelming. That’s where AI comes in. I have been blogging for years. While I enjoy it most of the time, it is time consuming and can be...
by Harriet Cohen | Dec 19, 2023 | business tools, feedback/evaluations, marketing
Why does the proliferation of surveys especially ineffectual ones bother me? Feedback on products and services are extremely important for a company’s growth; but most surveys are the lazy way to generate valuable information. it can be done better! In the...
by Harriet Cohen | Dec 18, 2023 | change, customers, feedback/evaluations, marketing, Social Meidia
When you do decide to create surveys there are key steps to follow to make them effective regardless of the industry. How will a survey help sales? marketing? hiring? If you can’t answer that, don’t waste your time designing a survey and don’t piss...
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