by Harriet Cohen | Mar 18, 2025 | change, innovation, marketing
Blogging is one way to share ideas, build an audience, and grow a business. But let’s be real, sometimes writing can feel overwhelming. That’s where AI comes in. I have been blogging for years. While I enjoy it most of the time, it is time consuming and can be...
by Harriet Cohen | Dec 19, 2023 | business tools, feedback/evaluations, marketing
Why does the proliferation of surveys especially ineffectual ones bother me? Feedback on products and services are extremely important for a company’s growth; but most surveys are the lazy way to generate valuable information. it can be done better! In the...
by Harriet Cohen | Dec 18, 2023 | change, customers, feedback/evaluations, marketing, Social Meidia
When you do decide to create surveys there are key steps to follow to make them effective regardless of the industry. How will a survey help sales? marketing? hiring? If you can’t answer that, don’t waste your time designing a survey and don’t piss...
by Harriet Cohen | Aug 20, 2023 | accountability, branding, customers, feedback/evaluations, marketing, Social Meidia
Quality control isn’t just about catching manufacturing defects or errors; it’s a powerful force that shapes a company’s identity, resonates through its culture, influences customer loyalty, and even affects the talent it attracts. It impacts...
by Harriet Cohen | Jul 18, 2023 | branding, business tools, innovation, marketing
AI, Artificial Intelligence, can be a game-changer when it comes to marketing. It’s like having a super-smart assistant who knows a ton about your customers and can help you make better decisions. AI can analyze huge amounts of data in a blink of an eye. This...
by Harriet Cohen | May 17, 2022 | accountability, business tools, change, customers, feedback/evaluations, Harriet Cohen, marketing
Why are you doing them? What do you want to learn and are surveys the best way to do it;, not necessarily. Let’s look at what they are and how to get real measurable results that you can use. I have never liked surveys that are rating scales or are used to...
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