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Getting more Customers

by Harriet Cohen | Jun 23, 2025 | customers, innovation, Inspiration, marketing, strategic planning

If you’re wondering why it feels harder to bring in new business lately, you’re not alone. Whether you run a small business, lead a team, or manage a division, growth can stall — even when you’re doing a lot of things right. Here’s the good news: the reasons you’re...

Are you chasing the wrong people?

by Harriet Cohen | Jun 23, 2025 | entrepreneur, Inspiration, marketing

Remember as a teenager the crushes you had on the unobtainable? Now remember when you started your company and you had your first customer. Wow how exciting. Did they stay? Were they a good customer? Were they willing to pay? Did they see value in what you offered?...

Why Using AI to Write Blogs is a Game-Changer

by Harriet Cohen | Mar 18, 2025 | change, innovation, marketing

Blogging is  one way to share ideas, build an audience, and  grow a business. But let’s be real, sometimes writing can feel overwhelming. That’s where AI comes in. I have been blogging for years. While I enjoy it most of the time, it is time consuming and can be...

Surveys……. Waste of time?

by Harriet Cohen | Dec 19, 2023 | business tools, feedback/evaluations, marketing

Why does the proliferation of surveys especially ineffectual ones bother me?   Feedback on products and services are extremely important for a company’s growth; but most surveys are the lazy way to generate valuable information. it can be done better! In the...

Do It Right

by Harriet Cohen | Dec 18, 2023 | change, customers, feedback/evaluations, marketing, Social Meidia

When you do decide to create surveys there are key steps to follow to make them effective regardless of the industry. How will a survey help sales? marketing? hiring? If you can’t answer that, don’t waste your time designing a survey and don’t piss...

Quality Control…..The Invisible Thread

by Harriet Cohen | Aug 20, 2023 | accountability, branding, customers, feedback/evaluations, marketing, Social Meidia

Quality control isn’t just about catching manufacturing defects or errors; it’s a powerful force that shapes a company’s identity, resonates through its culture, influences customer loyalty, and even affects the talent it attracts. It impacts...
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