by Harriet Cohen | Apr 16, 2019 | branding, customers, Harriet Cohen
I had a very interesting experience. the other day I am registered with the state of California as a Small Business Enterprise (SBE) through DGS Dept of General Services. I have to renew my certification every 2 years and of course I couldn’t remember my ID...
by Harriet Cohen | Apr 16, 2019 | business tools, Harriet Cohen
I was reminded last night, as I was doing a guest speaking for WEV on marketing, how important partner agreements are. You are so excited you have the perfect partner who really understands you and shares your goals and values. Even better they are your spouse,...
by Harriet Cohen | Mar 29, 2019 | branding, customers, Harriet Cohen
A few years ago I read an article by Dan Pallotta a pioneering social entrepreneur, the founder of Pallotta TeamWorks, and president of Advertising for Humanity and the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential. Working with my...
by Harriet Cohen | Mar 26, 2019 | business tools, Harriet Cohen
I recently had the privilege of presenting a seminar to the Synergy Networking group in the Greater Conejo Chamber, ( great group), on the role of the CEO. One of the key areas we discussed was delegation. That seems to be the hardest job for many people which is...
by Harriet Cohen | Feb 6, 2019 | business tools, Goals, Harriet Cohen
A colleague once told me she went to law school and learned law but she didn’t learn HOW to be a lawyer and she certainly didn’t learn business! We all have our professions and expertise, as Michael Gerber says in The E-Myth Revisited we are technicians in our...
by Harriet Cohen | Feb 6, 2019 | branding, customers, Harriet Cohen
I bumped into a colleague the other day and as we were talking she asked me if I had another business? When I looked surprised, we realized she wasn’t clear on the name of my company or all the services I offer. Do all of your customers know all you do? Could your...
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