by Harriet Cohen | Feb 6, 2019 | business tools, Goals, Harriet Cohen
A colleague once told me she went to law school and learned law but she didn’t learn HOW to be a lawyer and she certainly didn’t learn business! We all have our professions and expertise, as Michael Gerber says in The E-Myth Revisited we are technicians in our...
by Harriet Cohen | Feb 6, 2019 | branding, customers, Harriet Cohen
I bumped into a colleague the other day and as we were talking she asked me if I had another business? When I looked surprised, we realized she wasn’t clear on the name of my company or all the services I offer. Do all of your customers know all you do? Could your...
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