I love you I hate you

I was reminded last night, as I was doing a guest speaking for WEV on marketing, how important partner agreements are. You are so excited you have the perfect partner who really understands you and shares your goals and values.  Even better they are your spouse,...

Do people know what you do?

I bumped into a colleague the other day and as we were talking she asked me if I had another business? When I looked surprised, we realized she wasn’t clear on the name of my company or all the services I offer. Do all of your customers know all you do? Could your...