How Women Are Changing Business

In the late 60s Virginia Slims told women; “you’ve come a long way baby”,  and so we have. Women-owned businesses generate a higher revenue than companies led by men. Women leaders can create positive work environments with happier employees. This...

Do your actions and behavior reflect your values?

Part of a good marketing plan describes company values along with branding.  Do you walk your talk? Do your behaviors support your values or are they lip service to the current fads and trends? Why is this important? It affects the bottom line. Think about products...