by Harriet Cohen | Jun 21, 2026 | branding, business tools, marketing
When most people think about branding, they think about logos, websites, taglines, colors, and marketing campaigns. They’re wrong. Your brand is not what you say it is. Your brand is what customers experience when they interact with your company. Think about...
by Harriet Cohen | Jun 21, 2026 | business tools, feedback/evaluations
Most business owners understand customer service is important. The challenge isn’t knowing that service matters. The challenge is knowing what actually works. Customer loyalty isn’t built through grand gestures or expensive programs. It is built through...
by Harriet Cohen | Apr 28, 2026 | accountability, business tools, Goals, self actualization
Everyone seems to be starting a business right now. According to a recent Korn Ferry report, over half a million people filed to start businesses in a single month—and the number of people calling themselves “founders” has surged. Sounds exciting. And it is. But...
by Harriet Cohen | Nov 23, 2025 | business tools, future planning, Leadership
Just like people are remembered for how they lived and treated others, businesses are remembered for how they served their customers. A founder’s values might be personal—but in a company, those values must be intentionally protected, or they’ll evaporate faster than...
by Harriet Cohen | Nov 23, 2025 | branding, customers, innovation, Inspiration, self actualization
Just as people are remembered for how they treated others, businesses are remembered for how they treated their customers. A founder’s true legacy lives in how leadership continues—or abandons—that philosophy as the company evolves. Before describing the legacies of...
by Harriet Cohen | Oct 12, 2025 | accountability, business tools
Why does it matter which word is used? Doesn’t it all come down to doing the right thing when needed? If you are in charge of the outcome of an event, you are accountable for it. If you are working on an event and arranging the details, then you are...
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