by Harriet Cohen | Aug 24, 2026 | business tools, marketing, strategic planning
Your parents may have taught you one of the most effective sales techniques you’ll ever learn—and they probably did it while trying to get you to clean your room. Clean your room and then you can go out. We learned very early that behavior and outcomes are...
by Harriet Cohen | Jun 23, 2025 | customers, innovation, Inspiration, marketing, strategic planning
If you’re wondering why it feels harder to bring in new business lately, you’re not alone. Whether you run a small business, lead a team, or manage a division, growth can stall — even when you’re doing a lot of things right. Here’s the good news: the reasons you’re...
by Harriet Cohen | Jun 23, 2025 | entrepreneur, Inspiration, marketing
Remember as a teenager the crushes you had on the unobtainable? Now remember when you started your company and you had your first customer. Wow how exciting. Did they stay? Were they a good customer? Were they willing to pay? Did they see value in what you offered?...
by Harriet Cohen | Dec 19, 2023 | business tools, feedback/evaluations, marketing
Why does the proliferation of surveys especially ineffectual ones bother me? Feedback on products and services are extremely important for a company’s growth; but most surveys are the lazy way to generate valuable information. it can be done better! In the...
by Harriet Cohen | Dec 18, 2023 | change, customers, feedback/evaluations, marketing, Social Meidia
When you do decide to create surveys there are key steps to follow to make them effective regardless of the industry. How will a survey help sales? marketing? hiring? If you can’t answer that, don’t waste your time designing a survey and don’t piss...
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