How Women Are Changing Business

In the late 60s Virginia Slims told women; “you’ve come a long way baby”,  and so we have. Women-owned businesses generate a higher revenue than companies led by men. Women leaders can create positive work environments with happier employees. This...

Do your actions and behavior reflect your values?

Part of a good marketing plan describes company values along with branding.  Do you walk your talk? Do your behaviors support your values or are they lip service to the current fads and trends? Why is this important? It affects the bottom line. Think about products...

Why so few women run/own businesses.

A recent study by ResumeLab has found that of 800 employees surveyed in the US, close to four in 10 (38%) would prefer to work for a woman boss, followed by 26% who would prefer to work for a man; while 35% had no preference.May 14, 2021 There are numerous studies and...

Negativity rules! How distorted is what you see?

It has been proven over and over that we create our truths based on our perceptions and biases. We look at things and make judgements. From these conclusions we adopt beliefs and then select appropriate strategies. The danger is however, the stronger we hold onto our...