Superman or Clark Kent

Popeye said I am what I am in the old cartoons Sammy Davis Jr sang ” I’ve got to be me” Sadly so many of us have lost sight of who we are authentically It’s like wearing a mask 24/7; sure, it might seem like a good idea at first, but trust me,...

Do your actions and behavior reflect your values?

Part of a good marketing plan describes company values along with branding.  Do you walk your talk? Do your behaviors support your values or are they lip service to the current fads and trends? Why is this important? It affects the bottom line. Think about products...