Loyalty

Does it still have meaning?  We are loyal to friends, families, teams, hometowns and more but are we still loyal to companies? If so why  or why not? It has been said that baby  boomers were loyal, they worked their way up no matter what. Was that a good work ethic?...

Entrepreneur or CEO, Can you be both?

  I have worked with many start ups. A large percentage  of the founders are true entrepreneurs and fit the definition of a person who starts a business and is willing to risk to achieve their dream. They launch the company and are working long hours to achieve...

Do your actions and behavior reflect your values?

Part of a good marketing plan describes company values along with branding.  Do you walk your talk? Do your behaviors support your values or are they lip service to the current fads and trends? Why is this important? It affects the bottom line. Think about products...