by Harriet Cohen | Jun 12, 2021 | accountability, branding, business tools, change, competition, customers, EQ, Harriet Cohen, innovation, marketing, Professional development, strategic planning
I win you lose. Winner takes all. I can’t compete with the big guys they have more…. (fill in the blank). Oh no! my competitor is opening near me I am doomed. We have all heard these lines and maybe said them. Competition doesn’t have to be the end...
by Harriet Cohen | Jan 26, 2021 | branding, business tools, customers, Goals, Harriet Cohen, marketing, networking
We use referrals all the time everyday. What restaurant, movie, store, dentist, doctor, would you recommend and why? Yet when it comes to business to business referrals there seems to be a disconnect; or am I the only one who sees this? Many businesses join...
by Harriet Cohen | Apr 9, 2020 | branding, business tools, change, Harriet Cohen, innovation, marketing
We all know about recycling and reusing now it’s time to reset as in redesign and innovate. Once this is over nothing will be the same! A lot will be better and much will be different. Now is the time for you to rethink what you do and how you do it. Remember...
by Harriet Cohen | Oct 2, 2019 | branding, business tools, change, customers, Harriet Cohen, innovation, marketing
I was recently listening to NPR discussing innovation and they used Apple as an example. They compared the first iPhone with the iPhone 11. When Steve Jobs introduced it in 2007 he described it as a combination of an iPod, communication, and the internet. ...
by Harriet Cohen | May 4, 2019 | branding, business tools, Harriet Cohen, marketing, networking
If we want too be successful in our businesses we know we need to market and of course network. With networking comes the dreaded elevator pitch. Listening to many business owners at the recent chamber breakfast I know it is not their favorite thing to do. I’d...
by Harriet Cohen | Apr 16, 2019 | branding, customers, Harriet Cohen
I had a very interesting experience. the other day I am registered with the state of California as a Small Business Enterprise (SBE) through DGS Dept of General Services. I have to renew my certification every 2 years and of course I couldn’t remember my ID...
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