You Friended me, I Friended you, now what?

There are several LinkedIn groups that are suggesting people friend each other on FaceBook.  That’s a great idea, sorta. Once you have all those friends what are you doing with them?  Do you send information that could be useful?? Do you ask questions? Do you find...

Social Media is not the Total Solution

Sorry to burst bubbles out there!  When I first started my business 15 years ago I made some of the same mistakes I help my clients avoid.  I wasn’t 100% sure of my target market and would advertise in places that were no more productive than flushing money down the...