by Harriet Cohen | Jun 21, 2026 | branding, business tools, marketing
When most people think about branding, they think about logos, websites, taglines, colors, and marketing campaigns. They’re wrong. Your brand is not what you say it is. Your brand is what customers experience when they interact with your company. Think about...
by Harriet Cohen | Jun 21, 2026 | business tools, feedback/evaluations
Most business owners understand customer service is important. The challenge isn’t knowing that service matters. The challenge is knowing what actually works. Customer loyalty isn’t built through grand gestures or expensive programs. It is built through...
by Harriet Cohen | Nov 23, 2025 | branding, customers, innovation, Inspiration, self actualization
Just as people are remembered for how they treated others, businesses are remembered for how they treated their customers. A founder’s true legacy lives in how leadership continues—or abandons—that philosophy as the company evolves. Before describing the legacies of...
by Harriet Cohen | Dec 14, 2021 | accountability, bias, branding, business tools, change, competition, future planning, Goals, Harriet Cohen, innovation, Inspiration, Leadership, marketing, networking, New work conditions, self actualization
A recent study by ResumeLab has found that of 800 employees surveyed in the US, close to four in 10 (38%) would prefer to work for a woman boss, followed by 26% who would prefer to work for a man; while 35% had no preference.May 14, 2021 There are numerous studies and...
by Harriet Cohen | Mar 29, 2019 | branding, customers, Harriet Cohen
A few years ago I read an article by Dan Pallotta a pioneering social entrepreneur, the founder of Pallotta TeamWorks, and president of Advertising for Humanity and the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential. Working with my...
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