by Harriet Cohen | Apr 16, 2020 | business tools, change, innovation
As COVID-19 rattles small businesses around the country, inspiration can be drawn from the stories of those who survived the last financial crisis. BY Zachary Crockett “Worst since 2008.” It’s a phrase we’ve seen a lot of in recent weeks, as COVID-19 continues to...
by Harriet Cohen | Oct 30, 2019 | accountability, business tools, Harriet Cohen
You launched your business and it’s going ok; a little slow but ok. Or you have been in business for a while and your staff performance is not as it should be, or you don’t have the revenues you want , or your marketing is a waste of money, and you...
by Harriet Cohen | Oct 2, 2019 | branding, business tools, change, customers, Harriet Cohen, innovation, marketing
I was recently listening to NPR discussing innovation and they used Apple as an example. They compared the first iPhone with the iPhone 11. When Steve Jobs introduced it in 2007 he described it as a combination of an iPod, communication, and the internet. ...
by Harriet Cohen | May 4, 2019 | branding, business tools, Harriet Cohen, marketing, networking
If we want too be successful in our businesses we know we need to market and of course network. With networking comes the dreaded elevator pitch. Listening to many business owners at the recent chamber breakfast I know it is not their favorite thing to do. I’d...
by Harriet Cohen | Mar 29, 2019 | branding, customers, Harriet Cohen
A few years ago I read an article by Dan Pallotta a pioneering social entrepreneur, the founder of Pallotta TeamWorks, and president of Advertising for Humanity and the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential. Working with my...
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