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Referrals Make Good Business

by Harriet Cohen | Jan 26, 2021 | branding, business tools, customers, Goals, Harriet Cohen, marketing, networking

We use referrals all the time everyday. What restaurant, movie, store, dentist, doctor, would you recommend and why?  Yet when it comes to business to business referrals there seems to be a disconnect; or am I the only one who sees this? Many businesses join...

Reopening and Reshaping

by Harriet Cohen | Jun 8, 2020 | business tools, change, customers, innovation, marketing, networking, Social Meidia

  I read an interesting article from PlusDelta Stay at home or return to work. A lot of companies are asking that question. I have had the conversation with some of my neighbors who prefer to continue to work from home as they are more productive and don’t...

How small business owners survived the Great Recession

by Harriet Cohen | Apr 16, 2020 | business tools, change, innovation

As COVID-19 rattles small businesses around the country, inspiration can be drawn from the stories of those who survived the last financial crisis. BY Zachary Crockett “Worst since 2008.” It’s a phrase we’ve seen a lot of in recent weeks, as COVID-19 continues to...

Why Do You Need a Consultant?

by Harriet Cohen | Oct 30, 2019 | accountability, business tools, Harriet Cohen

You launched your business and it’s going ok; a little slow but ok.  Or you have been in business for a while and your staff performance is not as it should be, or you don’t have the revenues you want , or  your marketing is a waste of money, and you...

What Is Innovation?

by Harriet Cohen | Oct 2, 2019 | branding, business tools, change, customers, Harriet Cohen, innovation, marketing

  I was recently listening to NPR discussing innovation and they used Apple as an example.  They compared the first iPhone with the iPhone 11.  When Steve Jobs introduced it in 2007 he described it as a combination of an iPod, communication, and the internet. ...
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