by Harriet Cohen | Oct 2, 2019 | branding, business tools, change, customers, Harriet Cohen, innovation, marketing
I was recently listening to NPR discussing innovation and they used Apple as an example. They compared the first iPhone with the iPhone 11. When Steve Jobs introduced it in 2007 he described it as a combination of an iPod, communication, and the internet. ...
by Harriet Cohen | May 4, 2019 | branding, business tools, Harriet Cohen, marketing, networking
If we want too be successful in our businesses we know we need to market and of course network. With networking comes the dreaded elevator pitch. Listening to many business owners at the recent chamber breakfast I know it is not their favorite thing to do. I’d...
by Harriet Cohen | Mar 29, 2019 | branding, customers, Harriet Cohen
A few years ago I read an article by Dan Pallotta a pioneering social entrepreneur, the founder of Pallotta TeamWorks, and president of Advertising for Humanity and the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential. Working with my...
by Harriet Cohen | Feb 6, 2019 | branding, customers, Harriet Cohen
I bumped into a colleague the other day and as we were talking she asked me if I had another business? When I looked surprised, we realized she wasn’t clear on the name of my company or all the services I offer. Do all of your customers know all you do? Could your...
by Harriet Cohen | Nov 15, 2018 | Harriet Cohen
I have recently been doing more presentations and consulting in the area of target marketing, which I have fun doing, and I realized what a perfect name Target is. Let’s back up a bit and talk about target marketing. It has 2 components, demographics and...
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