Networking in real time

by | Nov 7, 2018 | Harriet Cohen

I am a huge advocate of networking as many of you know because I know it works; but here is the key, it’s NOT about collecting cards.  The one with the most cards is not the winner but merely a hoarder of cards. Networking is creating a relationship so people see you...

Making the Elevator Exciting

by | Nov 7, 2018 | Harriet Cohen

I often attend networking events and the most painful part is when everyone introduces themselves. So often I hear my name is and I do, fill in the blank.  Sadly we dismiss most of those people unless we have a need for their services and even if we do why should we...

Lose the I

by | Nov 7, 2018 | Harriet Cohen

I really enjoy many facets of marketing especially target marketing and figuring out how to attract customers/clients.  I was attending a networking event where people had 2 minutes to tell about themselves. With very few exceptions none of them told what problem they...

K-Mart has a problem..

by | Nov 7, 2018 | Harriet Cohen

Do you know what it is? Do you suffer the same issue?  It’s called focus and clarity of message.  I recently read an article by Paul Leinwand and Cesare Mainardireprinted in the Harvard Business Review.  They compared K-Mart Target and Wal-Mart.  It doesn’t’ matter...

Is Social Media for everyone?

by | Nov 6, 2018 | Harriet Cohen

I know it seems a little weird to ask this question in a blog which is basically part of social media. What prompted this is I was at an event last week and met a woman who sells social media development and support. She was explaining about SEO and many of the other...