by Harriet Cohen | Nov 7, 2018 | Harriet Cohen
I often attend networking events and the most painful part is when everyone introduces themselves. So often I hear my name is and I do, fill in the blank. Sadly we dismiss most of those people unless we have a need for their services and even if we do why should we...
by Harriet Cohen | Nov 7, 2018 | Harriet Cohen
I really enjoy many facets of marketing especially target marketing and figuring out how to attract customers/clients. I was attending a networking event where people had 2 minutes to tell about themselves. With very few exceptions none of them told what problem they...
by Harriet Cohen | Nov 7, 2018 | Harriet Cohen
Do you know what it is? Do you suffer the same issue? It’s called focus and clarity of message. I recently read an article by Paul Leinwand and Cesare Mainardireprinted in the Harvard Business Review. They compared K-Mart Target and Wal-Mart. It doesn’t’ matter...
by Harriet Cohen | Nov 6, 2018 | Harriet Cohen
I know it seems a little weird to ask this question in a blog which is basically part of social media. What prompted this is I was at an event last week and met a woman who sells social media development and support. She was explaining about SEO and many of the other...
by Harriet Cohen | Nov 6, 2018 | Harriet Cohen
We learn behavior by watching reactions to other people. There is a commercial on TV (when you love marketing like I do you watch commercials :-), where someone does a kindness and that person pays it forward to someone else, etc. There is a flip side to this and not...
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