Making the Elevator Exciting

I often attend networking events and the most painful part is when everyone introduces themselves. So often I hear my name is and I do, fill in the blank.  Sadly we dismiss most of those people unless we have a need for their services and even if we do why should we...

Lose the I

I really enjoy many facets of marketing especially target marketing and figuring out how to attract customers/clients.  I was attending a networking event where people had 2 minutes to tell about themselves. With very few exceptions none of them told what problem they...

K-Mart has a problem..

Do you know what it is? Do you suffer the same issue?  It’s called focus and clarity of message.  I recently read an article by Paul Leinwand and Cesare Mainardireprinted in the Harvard Business Review.  They compared K-Mart Target and Wal-Mart.  It doesn’t’ matter...

Is Social Media for everyone?

I know it seems a little weird to ask this question in a blog which is basically part of social media. What prompted this is I was at an event last week and met a woman who sells social media development and support. She was explaining about SEO and many of the other...

I’m watching you

We learn behavior by watching reactions to other people.  There is a commercial on TV (when you love marketing like I do you watch commercials :-), where someone does a kindness and that person pays it forward to someone else, etc. There is a flip side to this and not...