I love you I hate you

I was reminded last night, as I was doing a guest speaking for WEV on marketing, how important partner agreements are. You are so excited you have the perfect partner who really understands you and shares your goals and values.  Even better they are your spouse,...

Does Age Matter?

Emphatically yes when it comes to business! Businesses go through developmental stages just like humans; birth adolescence, adult, and mature. The age of your business determines. how you need to plan to grow your business. At birth companies are like babies you lose...

Are you worth the money?

“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” Peter F. Drucker I was recently reminded of this quote when a client was bemoaning that two potential clients reneged over money. We’ve...