by Harriet Cohen | Jun 21, 2026 | branding, business tools, marketing
When most people think about branding, they think about logos, websites, taglines, colors, and marketing campaigns. They’re wrong. Your brand is not what you say it is. Your brand is what customers experience when they interact with your company. Think about...
by Harriet Cohen | Jun 21, 2026 | business tools, feedback/evaluations
Most business owners understand customer service is important. The challenge isn’t knowing that service matters. The challenge is knowing what actually works. Customer loyalty isn’t built through grand gestures or expensive programs. It is built through...
by Harriet Cohen | May 17, 2022 | accountability, business tools, change, customers, feedback/evaluations, Harriet Cohen, marketing
Why are you doing them? What do you want to learn and are surveys the best way to do it;, not necessarily. Let’s look at what they are and how to get real measurable results that you can use. I have never liked surveys that are rating scales or are used to...
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