by Harriet Cohen | Apr 16, 2019 | branding, customers, Harriet Cohen
I had a very interesting experience. the other day I am registered with the state of California as a Small Business Enterprise (SBE) through DGS Dept of General Services. I have to renew my certification every 2 years and of course I couldn’t remember my ID...
by Harriet Cohen | Mar 29, 2019 | branding, customers, Harriet Cohen
A few years ago I read an article by Dan Pallotta a pioneering social entrepreneur, the founder of Pallotta TeamWorks, and president of Advertising for Humanity and the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential. Working with my...
by Harriet Cohen | Feb 6, 2019 | branding, customers, Harriet Cohen
I bumped into a colleague the other day and as we were talking she asked me if I had another business? When I looked surprised, we realized she wasn’t clear on the name of my company or all the services I offer. Do all of your customers know all you do? Could your...
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