Do people know what you do?

by | Feb 6, 2019 | branding, customers, Harriet Cohen

I bumped into a colleague the other day and as we were talking she asked me if I had another business? When I looked surprised, we realized she wasn’t clear on the name of my company or all the services I offer. Do all of your customers know all you do? Could your...

Target, a great name!

by | Nov 15, 2018 | Harriet Cohen

I have recently been doing more presentations and consulting in the area of target marketing, which I have fun doing, and I realized what a perfect name Target is. Let’s back up a bit and talk about target marketing.  It has 2 components, demographics and...

Networking in real time

by | Nov 7, 2018 | Harriet Cohen

I am a huge advocate of networking as many of you know because I know it works; but here is the key, it’s NOT about collecting cards.  The one with the most cards is not the winner but merely a hoarder of cards. Networking is creating a relationship so people see you...

Making the Elevator Exciting

by | Nov 7, 2018 | Harriet Cohen

I often attend networking events and the most painful part is when everyone introduces themselves. So often I hear my name is and I do, fill in the blank.  Sadly we dismiss most of those people unless we have a need for their services and even if we do why should we...

Lose the I

by | Nov 7, 2018 | Harriet Cohen

I really enjoy many facets of marketing especially target marketing and figuring out how to attract customers/clients.  I was attending a networking event where people had 2 minutes to tell about themselves. With very few exceptions none of them told what problem they...