Why do I buy from you?

There is so much I want to talk about today.  I am reading Zombie Loyalists by Peter Shankman (www.shankman.com) thanks to my good friend Judy Estrin who ordered it and had it delivered here.  Because I work with many entrepreneurs privately and through...

Why Are You Here?

Do you have a point? Do you have a purpose?  No, I’m not referring to the larger spiritual purpose but rather reflecting on your business.  Why did you start your business?  Why do you work for the company you are with? Too often we get so consumed by day to day...

Who are you competing with?

With the Olympics coming up there is an emphasis on competing; the best in the world striving to be the best outdoing the other “bests”. This along with a Seth Godin blog got me thinking about competition in business. When I teach target marketing, I suggest analyzing...

What we don’t know

I belong to an amazing consulting group where once a month we have very stimulating conversations and I always learn something.  I hope all of you have a place like that, where you can learn and share which is so powerful! Last night we looked at what we might not...