What if….
Have you ever sat down with a child and imagined what if? It’s amazing all the fun things you can create. I remember a science simulation program where the kids could create any animal they wanted but if it had wings it had to be aerodynamically correct. Oops, that...
What I learned
Like you I have had enough of all the ads and everything else related to the elections but I also learned something by watching the players. First, there has to be a strategy and that has to be related to your target audience. Obama knew the race would be close and...
What I learned from TV
I was reading the listings for the new season and several thoughts came to mind. How many shows are remakes? There is an old adage in fashion, that says if you wore it the 1st time around don’t wear it the 2nd time it appears; so, too, TV shows. Who is the...
What does quality mean?
I have to buy a washing machine; after almost 30 years, my Maytag died. In doing my shopping research I have learned a lot. Maytag was bought by Whirlpool and they no longer put the emphasis on the inner workings but on the bells and whistles that they think...
What do they want?
Devon is going to be 12 this Friday and he is asked what he wants to do and what he wants for his birthday. Everyone gets frustrated when he says he doesn’t know or reverts back to something he already has. This is no different than your clients; they don’t know what...
Well????
The other day I was in Barnes and Noble waiting and started reading “Rework” by Jason Fried and David Heinemeier Hansson; it’s a fast read. And although I still have to finish it the 1st half reminded me of several points. There is nothing really new out there There...
Was P.T. Barnum right?
Are we still suckers for quick fix programs and empty promises? Are we enthralled by the huge price tag and assume the higher the price the better the content? Ok so if you are in business or thinking of starting a business how many business and “how-to” books have...
Vote or Shut Up
Let me start by saying I will be so glad on November 3 that I won’t have to listen to negative advertising that says little and infuriates many. Which as Seth Godin said in his blog today is how politicians get people to avoid voting. It is a very sad commentary that...
Vegging Time
What a great weekend this has been for just mindless activities and some not so mindless. We’ve often heard people say they work hard and play hard. For me, it’s also veg hard. I love sitting on the deck and reading; sometimes even napping. This weekend I watched...
To Niche or Not to Niche
First of all, what does it mean to niche? Does it mean you have a unique selling proposition (USP), yes? Does it mean you can only have one market, no? Too often people think that if they find a niche market that they service they can’t do anything else. The key is...
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