by Harriet Cohen | Nov 2, 2018 | Harriet Cohen
I just read an e-book by B.W. Richardson “Refuse to be Afraid”, that Wally Conger (wallyconger.com) promoted, and it got me thinking and a little angry. Fear is a manipulation tool; we use it all the time when we market some services and products. What! You don’t...
by Harriet Cohen | Nov 2, 2018 | Harriet Cohen
As you get ready for a new year, increasing revenue and growing your business, it’s time to assess how you are perceived by your clients/customers. This is also the time to see if your marketing truly reflects all you offer. I was reminded of this because of a...
by Harriet Cohen | Nov 2, 2018 | Harriet Cohen
“Ask so they receive” is the title of a recent submission I had on the TPE blog. Mike throws out a question and people submit comments of 500 or less characters. This is what I said: When you have a new hire and at yearly performance reviews ask the employee to list...
by Harriet Cohen | Nov 2, 2018 | Harriet Cohen
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” Peter F. Drucker I was recently reminded of this quote when a client was bemoaning that two potential clients reneged over money. We’ve...
by Harriet Cohen | Nov 2, 2018 | Harriet Cohen
First, let me differentiate customer service is NOT customer satisfaction! Service is what you intend and satisfaction is how they perceive it. That being said there is a commercial for Ally Bank that really demonstrates my angst with some businesses. They show 2...
by Harriet Cohen | Nov 2, 2018 | Harriet Cohen
No – I am not referring to the spiritual and I know when you were born your parents thought you were perfect. I saw “Black Swan” and saw the work invested to be perfect. Here’s the problem with perfection; striving for it we lose our vulnerability and...
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