Why do I buy from you?

by | Nov 16, 2018 | Harriet Cohen

There is so much I want to talk about today.  I am reading Zombie Loyalists by Peter Shankman (www.shankman.com) thanks to my good friend Judy Estrin who ordered it and had it delivered here.  Because I work with many entrepreneurs privately and through...

What do they want?

by | Nov 15, 2018 | Harriet Cohen

Devon is going to be 12 this Friday and he is asked what he wants to do and what he wants for his birthday. Everyone gets frustrated when he says he doesn’t know or reverts back to something he already has.  This is no different than your clients; they don’t know what...

Was P.T. Barnum right?

by | Nov 15, 2018 | Harriet Cohen

Are we still suckers for quick fix programs and empty promises?  Are we enthralled by the huge price tag and assume the higher the price the better the content? Ok so if you are in business or thinking of starting a business how many business and “how-to” books have...

Save me from sales webinars!

by | Nov 15, 2018 | Harriet Cohen

I was suckered again.. Shame on me; you’d think I would learn not to waste an hour of my time waiting for any nugget of wisdom or insight.  But noooooooo!!!! I get an invite from a national speaker I’d heard a lot about and I set aside an hour to listen. I know I have...

One step at a time

by | Nov 15, 2018 | Harriet Cohen

I often say you eat the elephant one bite at a time but don’t we all want it all right now.  Ok, I’ve been dieting for at least 24 hours I should have lost 10 pounds.  I sent out my newsletter I expect 5-10 new qualified clients now. After sending out all those...