by Harriet Cohen | Nov 7, 2018 | Harriet Cohen
Do you know what it is? Do you suffer the same issue? It’s called focus and clarity of message. I recently read an article by Paul Leinwand and Cesare Mainardireprinted in the Harvard Business Review. They compared K-Mart Target and Wal-Mart. It doesn’t’ matter...
by Harriet Cohen | Nov 6, 2018 | Harriet Cohen
I know it seems a little weird to ask this question in a blog which is basically part of social media. What prompted this is I was at an event last week and met a woman who sells social media development and support. She was explaining about SEO and many of the other...
by Harriet Cohen | Nov 6, 2018 | Harriet Cohen
We learn behavior by watching reactions to other people. There is a commercial on TV (when you love marketing like I do you watch commercials :-), where someone does a kindness and that person pays it forward to someone else, etc. There is a flip side to this and not...
by Harriet Cohen | Nov 6, 2018 | Harriet Cohen
Now if you are my dream man that might be a strong request I’d love fulfilled. As a consumer, it’s the same concept in how you attract me. When I teach target marketing I start with elevator pitches. I want someone to grab my attention so I want to know more about...
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