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Your Call Is very Important……

by Harriet Cohen | Apr 16, 2019 | branding, customers, Harriet Cohen

I had a very interesting experience. the other day  I am registered with the state of California as a Small Business Enterprise (SBE) through DGS Dept of General Services.   I have to renew my certification every 2 years and of course I couldn’t remember my ID...

A Logo Is Not a Brand

by Harriet Cohen | Mar 29, 2019 | branding, customers, Harriet Cohen

A few years ago I read an article by Dan Pallotta a pioneering social entrepreneur,  the founder of Pallotta TeamWorks, and  president of Advertising for Humanity and the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential. Working with my...

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