If you always do…

You know the expression if you always do what you always did, you always get what you always got. Are you complacent about your company?  It’s moving along fine. Don’t rock the boat! But is it really fine? Are your employees just doing the basics or are they seeking...

If Women Rule the World…

I read an article in Newsweek about women taking over the workplace.  It said that in the BRIC ( Brazil, Russia, India  & China) women in the workplace increased from 30%-50%. Some historians are calling the recent recession the mancession because 11% of the...

I’m watching you

We learn behavior by watching reactions to other people.  There is a commercial on TV (when you love marketing like I do you watch commercials :-), where someone does a kindness and that person pays it forward to someone else, etc. There is a flip side to this and not...

I love you I hate you

I was reminded last night, as I was doing a guest speaking for WEV, on marketing, how important partner agreements are. You are so excited you have the perfect partner who really understands you and shares your goals and values.  Even better they are your spouse,...

I do I do.

I know February is the month for romance but alas this is not about weddings.  This is what many of you say when appealing to a client or trying to get a new job.  Get a clue people don’t care what you do unless it solves a problem or situation for them. So often at...