Why do I buy from you?
There is so much I want to talk about today. I am reading Zombie Loyalists by Peter Shankman (www.shankman.com) thanks to my good friend Judy Estrin who ordered it and had it delivered here. Because I work with many entrepreneurs privately and through...
Why Are You Here?
Do you have a point? Do you have a purpose? No, I’m not referring to the larger spiritual purpose but rather reflecting on your business. Why did you start your business? Why do you work for the company you are with? Too often we get so consumed by day to day...
Who are you competing with?
With the Olympics coming up there is an emphasis on competing; the best in the world striving to be the best outdoing the other “bests”. This along with a Seth Godin blog got me thinking about competition in business. When I teach target marketing, I suggest analyzing...
When do you call a consultant, coach, mentor, trusted adviser?
The words are often interchangeable and people are not as concerned about the name as they are the result. Below are the 10 most common reasons. You are starting a business and no idea where to begin You were either laid off or want to leave and make a transition You...
What we don’t know
I belong to an amazing consulting group where once a month we have very stimulating conversations and I always learn something. I hope all of you have a place like that, where you can learn and share which is so powerful! Last night we looked at what we might not...
What some jobs really cost.
We work at companies for a variety of reasons; some are monetary and some are based on values and learning. For whatever reason we take a job, staying there can sometimes cost us more than we bargained for. Three interesting examples came to me recently. In the...
What is your why?
Yes, I am finally back to blogging: I have had so many ideas over the last month. The one theme that continues to reverberate is what is your “why” For me, this began by seeing Simon Sinek www.startwithwhy.com on a TED conference. If you haven’t seen him I urge you...
What’s the story?
Every time I say that I am reminded of the song from Bye Bye Birdie; What’s the story morning glory what’s the word hummingbird? Ok, so I am a little strange sometimes. I do a lot of work with WEV (women’s economic ventures www.wevonline.org) and no it isn’t just for...
What if….
Have you ever sat down with a child and imagined what if? It’s amazing all the fun things you can create. I remember a science simulation program where the kids could create any animal they wanted but if it had wings it had to be aerodynamically correct. Oops, that...
What I learned
Like you I have had enough of all the ads and everything else related to the elections but I also learned something by watching the players. First, there has to be a strategy and that has to be related to your target audience. Obama knew the race would be close and...
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