What I learned

by | Nov 15, 2018 | Harriet Cohen

Like you I have had enough of all the ads and everything else related to the elections but I also learned something by watching the players. First, there has to be a strategy and that has to be related to your target audience.  Obama knew the race would be close and...

What I learned from TV

by | Nov 15, 2018 | Harriet Cohen

I was reading the listings for the new season and several thoughts came to mind.  How many shows are remakes?  There is an old adage in fashion, that says if you wore it the 1st time around don’t wear it the 2nd time it appears; so, too, TV shows.   Who is the...

What does quality mean?

by | Nov 15, 2018 | Harriet Cohen

I have to buy a washing machine; after almost 30 years, my Maytag died.  In doing my shopping research I have learned a lot. Maytag was bought by Whirlpool and they no longer put the emphasis on the inner workings but on the bells and whistles that they think...

What do they want?

by | Nov 15, 2018 | Harriet Cohen

Devon is going to be 12 this Friday and he is asked what he wants to do and what he wants for his birthday. Everyone gets frustrated when he says he doesn’t know or reverts back to something he already has.  This is no different than your clients; they don’t know what...

Well????

by | Nov 15, 2018 | Harriet Cohen

The other day I was in Barnes and Noble waiting and started reading “Rework” by Jason Fried and David Heinemeier Hansson; it’s a fast read. And although I still have to finish it the 1st half reminded me of several points. There is nothing really new out there There...