Target, a great name!

I have recently been doing more presentations and consulting in the area of target marketing, which I have fun doing, and I realized what a perfect name Target is. Let’s back up a bit and talk about target marketing.  It has 2 components, demographics and...

Summertime, summertime….

Kids are getting out of school and the lazy hazy days of summer begin.  We remember those bucolic days of just lying in the grass and watching clouds go by, enjoying the camaraderie of friends exploring new places and creating new ways to play.  What does this have to...

Succession Planning

I saw this article and it is a perfect preface to the issue of succession planning. New Study Indicates More Than 50% of CEOs Cancel Strategic Initiatives Due to Lack of Workforce Talent In these competitive economic times when companies are looking for global growth,...

Speed Kills

Ok so maybe that’s a little too dramatic a headline.  How patient are you? Do you get frustrated when your phone or computer takes several seconds to respond? When was the last time you called someone who didn’t have voicemail?  How willing are you to do the work that...

Social Media is not the Total Solution

Sorry to burst bubbles out there!  When I first started my business 15 years ago I made some of the same mistakes I help my clients avoid.  I wasn’t 100% sure of my target market and would advertise in places that were no more productive than flushing money down the...

So Many Webinars, So Little Time…

Again today, I have the possibility of listening to at least 5 webinars or teleclasses all for free. Of course 3 of them are at the same time but that’s ok as they are recorded and I can listen later.  Wait who has time??? There is a statistic I read that amazed me;...