It is so effortless to get stuck repeating the same things over and over again. Yes it’s become painless and if it has proved to be profitable we don’t want to mess with success; plus we know how people feel about change.
You know the old adage if you always do what you always did you will always get what you always got. Be willing to venture out and try something new. It can be as simple as posting the blog on a different day; supposedly more people read blogs on Wednesday evenings. Or it can really shake things up, be innovative or dramatic. Seth Godin is doing that with a free e-book, http://www.squidoo.com/stop-stealing-dreams to create the discussion about the purpose of schools in today’s world. Maybe you are using www.squareup.com for credit card sales or creating videos for your website. Check out www.charismaoncamera.com for DIY video workshops.
Whatever you are doing try a new flavor, a new taste, shake things up a bit. Surprise your audience get them to see you again. Remind them of your value.
One cautionary note; keep your foundation solid. As I tell my clients a solid business foundation gives you the freedom to experiment. Think of your homes. If the foundation is solid you can experiment with color and style; but if you want to remove a wall or add-on, you have to think about the foundation and what it can withstand. In your businesses, it’s the same. Make sure you have the resources (human, technology, capital) and the procedures in place then explore possibilities.
Go ahead dip that toe in the water, it’s warmer than you think and who knows what might happen..