by Harriet Cohen | Mar 29, 2019 | branding, customers, Harriet Cohen
A few years ago I read an article by Dan Pallotta a pioneering social entrepreneur, the founder of Pallotta TeamWorks, and president of Advertising for Humanity and the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential. Working with my...
by Harriet Cohen | Nov 2, 2018 | Harriet Cohen
I just read an e-book by B.W. Richardson “Refuse to be Afraid”, that Wally Conger (wallyconger.com) promoted, and it got me thinking and a little angry. Fear is a manipulation tool; we use it all the time when we market some services and products. What! You don’t...
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