by Harriet Cohen | Mar 29, 2019 | branding, customers, Harriet Cohen
A few years ago I read an article by Dan Pallotta a pioneering social entrepreneur, the founder of Pallotta TeamWorks, and president of Advertising for Humanity and the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential. Working with my...
by Harriet Cohen | Nov 7, 2018 | Harriet Cohen
Do you know what it is? Do you suffer the same issue? It’s called focus and clarity of message. I recently read an article by Paul Leinwand and Cesare Mainardireprinted in the Harvard Business Review. They compared K-Mart Target and Wal-Mart. It doesn’t’ matter...
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