Competitor or Customer, who leads?

by | Nov 6, 2018 | Harriet Cohen

A colleague of mine, Seena Sharp wrote a book called “Competitive Intelligence Advantage” and in it, she reminds us of one of the bigger mistakes businesses can make in assessing their sales and their product mix: following the competition. While it is important to...

Caring

by | Nov 2, 2018 | Harriet Cohen

John Maxwell wrote “People don’t care how much you know until they know how much you care” In his new books “The Thank You Economy”, Gary Vaynerchuk reminisces about a time when business owners knew our name and our preferences.  He also described how good service...

Are you really satisfying your customers?

by | Nov 2, 2018 | Harriet Cohen

First, let me differentiate customer service is NOT customer satisfaction! Service is what you intend and satisfaction is how they perceive it. That being said there is a commercial for Ally Bank that really demonstrates my angst with some businesses.  They show 2...